There are many pay per click advertising search engines to choose from online. The traffic quality varies across all of them. Some generate more sales than others and give you a better return on your ad spend.
3 of the best pay per click search engines for traffic quality are: Google AdWords, Yahoo Sponsored Search and Microsoft’s adCenter.
According to ComScore.com these 3 have the following search market share in the United Sates (in March 2010):
Google Sites: 65.5%
Yahoo! Sites: 16.9%
Microsoft sites: 11.7%
Why is this important? Between just these 3 search engines they have an astonishing 94.1% of the search market share in the US. Ask have a 3.8% share and AOL have 2.5%.
This means the top 3 have the most traffic for you to tap into.
Which search engine should you use to run your Pay Per Click Advertising on and why? Here is a pro/con review of each…
GOOGLE ADWORDS
Pros:
Huge search volume. Because of this you can also dig deeper into your market and target niche markets.
Keyword research. They offer the best keyword research tool in my opinion and it is very simple and easy to work with. It gives you a ton of data on just about everything.